Campaign Civility
Ranked Choice Voting and Civil Campaigning
RCV encourages more civil discourse between candidates because candidates campaign not only for first-choice support, but also the second-choice support of other candidates. Consequently, candidates need to appeal to a broader range of voters in order to win. Candidates have less incentive to make negative statements about their opponents because they risk alienating that opponent's supporters.
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The Eagleton Poll surveyed voters in 2013 and 2014 about their perceptions of the tone of campaigning. The study found likely voters in RCV cities were more satisfied with the conduct of candidate campaigns and perceived less candidate criticism and negative campaigning compared to voters in non-RCV cities.
John, Sarah and Tolbert, Caroline. April 2015. Socioeconomic and Demographic Perspectives on Ranked Choice Voting in the Bay Area.
The survey methodology document for the Eagleton Poll is also available.
- Fine-grained analysis by socio-economic and demographic groups is possible for the California 2014 portion of the Eagleton Poll results. Virtually every demographic group studied – including low-income respondents, college graduates, Latinos, African-Americans, women, Independents and unmarried people – reported less negativity in RCV cities than in plurality cities.
- A 2013 analysis of sentiment in press coverage showed that articles in RCV cities were 85% more positive than negative, compared to only 77% of articles in non-RCV control cities.
- Fairvote published the following reports in our Ranked Choice Voting Civility Research Report series:
1. Douglas, Andrew. April 2014. Ranked Choice Voting and Civility: New Evidence from American Cities.
2. John, Sarah. February 2015. Ranked Choice Voting in Practice: Candidate Civility in Bay Area Elections, November 2014.
3. John, Sarah. February 2015. Ranked Choice Voting in Practice: Content Analysis of Campaign Tone in Newspapers and Twitter Feeds in 2013 RCV Elections.
4. John, Sarah and Tolbert, Caroline. April 2015. Socioeconomic and Demographic Perspectives on Ranked Choice Voting in the Bay Area.
