Prior to the 2000 fiasco in Florida where a poorly designed ballot in several Florida counties led to hundreds of elderly Jews to accidentally vote for Pat Buchanan (a phenomenon that even puzzled him), ultimately contributing to Bush's win in the state and as a result the presidency, ballot design was an issue that got little attention from the media.
The events of 2000, along with the events of yesterday, emphasize the importance of ballot design in fair elections. Ballots should be designed so that they are easy to use and have an unbiased format in which all candidates and parties are clearly delineated and the ballots are uncomplicated and easy to mark. They should be user tested in a transparent ways. Election officials failing to follow good procedures should face consequences. In the 21st century there is no reason to not have uniform, professional ballot designs that avoid problems like those of yesterday's elections.