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Who Picks the President?

FairVote's "Who Picks the President?" Report

FairVote's Who Picks the President report tracks television spending and campaign visits by major candidates during the height of the 2004 presidential election. The report seeks to ascertain just how wide the gulf between swing and non-swing states has become in a modern election, and the conclusion --vast-- is hardly reassuring for supporters of American Democracy.

See where your state ranks (updated for the 2008 election!).

Among our findings:

  • More money was spent on television advertising in Florida during the period covered than in 45 states and the District of Columbia combined.
  • More than half of all campaign resources were dedicated to just three states-- Florida, Ohio, and Pennsylvania.
  • Iowans are the most coveted voters in the country.
  • 18 states saw neither candidate visit nor recieved a cent of spending on TV advertisements.

Who Pick's the President?

Download the report:
Who Picks the President? (pdf, 918kb)
Who Picks the President? (doc, 2.1mb)