Building a movement around ranked choice voting in your community will take a comprehensive communications strategy and a dedicated member of your team to execute that strategy. Developing a message, working with the media, and bringing others into your movement are all important parts of that strategy. At the end of the day though, all of your communications work should in some way advance the political process you are using to adopt ranked choice voting in your community. If you are working on a ballot measure, your endgame is “yes” votes from voters. If you’re using the legislative process, your goal is to put pressure on legislators to act. Keep that in mind as you design your strategy and set communications goals.